When it comes to street wear and urban fashion, the New Balance 990 has really made it’s mark!
… which happens to tickle the heck out of me. Here’s a little known fact: Steve Jobs loved the 990v2. Which is the second version of the 990 silhouette.
No. I just never thought us sneakerheads would be thirstily running around trying to get our hands on a shoe Steve Jobs exclusively wore.
History of The New Balance 990
When Jim Davis bought New Balance, his first challenge was to his design team. They were to make the best running sneaker ever. In 1982, they launched the New Balance 990, after years of development. The sales for this sneaker exceeded their expectations … it crushed their expectations. They imagined they would sell 5,000 pairs of the shoe but they wound up selling 50,000 pairs.
You cannot speak of New Balance heritage without mentioning the New Balance 990. This shoe put New Balance on the map as a pioneer in domestic manufacturing. When it comes to their Made In America line up, the New Balance 990 is a staple. This sneaker made waves when it dropped in 1982. It was the first sneaker to don a $100 price tag. Why not? It featured innovative technologies to increase the performance of a runner. With, what we now know as, Encap technology, from the silhouette to the premium suede accents to the cushioning, there was nothing on the market like it.
The New Balance 990 Today
Travel to the DMV area and see what you find. People from all walks of life are now wearing the New Balance 990. If you go to Baltimore, D.C. or Virginia, all you are going to see are New Balance 990. They actually have their own special colorway!
This shoe has been around for more than 30 years but is just now making a comeback. Thirty years ago, this shoe represented more than a runner. It was a representation of your economic situation. For that reason, only a certain kind of person would wear them and that person did not listen to Hip Hop.
Now? Just like Jordan’s, Lebron’s, and Yeezy’s people are after the latest colorways of the New Balance 990 and they are sold out. Just this year, they released a Salmon colored one, a red one, and a royal blue one. We are all looking forward to an army green colorway and a mustard yellow colorway this summer.
They also dropped a collaboration New Balance 990 that not a lot of people know about, but you can see it on their website. The New York Road Runner organization teamed up with New Balance and dropped a club 990. It’s all grey with a gum outer sole. They are sporty but clean and fresh.
My Take On The New Balance 990
What can I say? I have three pair.
Forget about my flat feet, if you read my About page, you would know I am a sneakerhead to the bone. You would also know I am older, but I do my best to stay forever young. In other words, I only grow up when I have to which is once a month when I have to pay bills.
Okay, seriously. It doesn’t matter how old you are or what kind of music you listen to. You could hug the block or you could be hugging your cubicle. The New Balance 990 has to not only be in your collection, you need to collect it. This sneaker is going to be with us until the end of time. It is very supportive and it looks sophisticated even though it is a sneaker. You can wear it with a business casual look and it goes over insanely well despite the fact it is sportswear.
It is pricey. Outside of it being Made in America, the materials and construction of the shoe are top notch. The Encap technology, or heel stabilizer, is super efficient and the cushioning is just right. You can wear this sneaker for hours on end. While it is better suited for a lifestyle shoe or one that you can hang out it in, it is technically a performance runner. On that note, it is a bit dated, but for it works as a runner so long as the conditions are right. I’ll save that post for a later date, though.
Position Yourself To Buy A Pair Whenever You Want
I would be remiss to cover a shoe that has $165.00 price tag without mentioning Wealthy Affiliate.
There is a chance … a huge chance … you could be grabbing every single colorway that comes out. Don’t get all excited, either. Not tomorrow and definitely not the day after, but in less than a year. This is something that you can work towards and they take you by the hand like a baby.
Oh! How did you think I built this website? What do you think this website is for? It’s an online business or at least it is the start of one. They are walking me step-by-step through the process and this is my first project. They told me whatever I love or am interested in and look at me now.
If you are interested in building a business based around the things that you love but you are still on the fence, don’t worry. They actually allow people to join for free. It’s crazy if you ask me, but I am there absorbing everything I can and … it’s just crazy.
I would love some feedback about this post, so please comment below. What do you think about the 990? Have you ever had a pair? My favorite colors are Navy and Grey, but I am looking forward to the Army Green coming soon. I also prefer the Navy v3 over the Navy v4 … oh, speaking of the versions. Some of their models are up to version 7 and they came out in the late 90s. The 990 came out in 1982 and was only modified 4 times. What do you think?
Thanks for reading!!!